Personal branding and marketing yourself is a must read the definition of the job is changing as we shift from career employment to career employability it is no longer just what you know but how best to tell the world what it is you know. Personal branding and marketing yourself the three ps marketing technique as a guide to career empowerment by rita balian allen read and download now personal branding and marketing yourself the three ps marketing technique as a guide to career empowerment. If you are looking for a great book to inspire a new stage of growth for your business then branding books can bring much needed clarity as ceos entrepreneurs designers or managers its in our best interest to be on the constant lookout for new material to inspire our everyday brand decisions. Build your personal brand using the three ps marketing technique part one of two by rita balian allen rita b allen associates organizations continue to look for high quality talent and the . She is a lecturer at boston area universities a sought after speaker and presenter the author of numerous articles blogs and the book personal branding and marketing yourself the three ps marketing technique as a guide to career empowerment rita was voted one of the top ten executive coaches by the boston womens business journal
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